AccorHotels has extended their partnership with the Australian Football League (AFL) for an additional four years from 2019.
AccorHotels will remain as the leagues ‘Official Hotel Partner’ and in a new addition to the current partnership, AccorHotels will also provide career opportunities in hospitality to women in the AFLW allowing them the flexibility to compete at an elite level.
There will also be a shared focus to increasing employment and development opportunities to Aboriginal and Torres Strait Islander peoples through AccorHotels’ Indigenous Employment Program.
With a network of over 380 hotels across Australia and the Pacific region, for the last five years AccorHotels has delivered a first-class off-field experience to the AFL to enable teams to perform at their best, and for optimum performance recovery.
AccorHotels Chief Operating Officer Pacific, Simon McGrath, said: “The relationships and trust that has been established with the AFL and individual clubs across our hotel network remain vital to our ability to deliver the optimal level of support to the players and the clubs.
“Working together, our combined vision is to elevate our strong partnership to increase the representation and leadership of women, Aboriginal and Torres Strait Islander Peoples in our respective industries.
“We do this through our expertise, vast networks and our brand reach to create meaningful career opportunities, leadership development and cultural engagement in our collective communities.
“We are thrilled that the AFL has selected to stay with AccorHotels for a further four years and we look forward to working with the AFL, its clubs, stakeholders, communities and fans to further play an active role in the evolution of the game and through this, providing opportunities to women, Indigenous and youth development.”
AFL General Manager of Commercial, Kylie Rogers, welcomed the partnership extension.
“We are proud to be continuing our partnership with AccorHotels, an organisation that shares the same values as the AFL,” she said.
“Supporting the employment program is another step in the AFL’s commitment to increasing the presence of Aboriginal and Torres Strait Islander women in relative industries.
“Providing these women with endless opportunities to progress off the field ensures long-term growth and a sense of security for life after football.”
“It is important to continue partnerships with companies who support our values of diversity and inclusion.
“We are thrilled to be supporting the new employment program and cannot wait to witness the wonderful outcomes and opportunities it provides for women in sport.” Ms Rogers said.