Sustainable Infrastructure company, Acciona, has signed a multifaceted partnership with Surfing Australia in an effort to create communities that are physically active, environmentally proactive and inclusive.
Acciona will become the major support partner Surfing Australia’s key program, the nudie Australian Boardriders Battle – Australia’s biggest grassroots boardriders event series involving over $100,000 prize money across eight state events and a large-scale National Final.
The partnership will see Accionia branding on display at the National Final in Newcastle on February 15-16, 2020 with funds raised from the ‘Acciona Recycle Station’, powered by Envirobank, to go to carbon offsets for the event series.
“Acciona is delighted to partner with Surfing Australia and believe it is a perfect fit for our brand in Australia, given the synergies between the two companies,” Acciona Geotech Managing Director, Bede Noonan, said.
“Together we will raise awareness of climate change and water pollution, inspire and encourage diversity, and support Surfing Australia to become an emission-free organisation.
“We are particularly excited to be the support partner to Surfing Australia’s new women’s program this Summer, which will provide women of all ages with the opportunity to get in, on and around the ocean, with this program perfectly aligned with our 2020 program to increase the number of female workers in the construction industry.
“We are also extremely proud to have Isabella Nichols as our ambassador, given everything she represents in the sport and the fact that she is studying Engineering.”
The brand will also be a support partner to Surfing Australia’s new women’s program this Summer which will provide women both young and old with the opportunity to get moving; in, on and around the ocean on Australian beaches.
Through two membership offerings and a teen program, women and girls will receive the collective benefits of physical movement, mental vitality and social connectivity from every session- which will be held at 14 locations around the country with further expansion planned through 2020.
Surfing Australia CEO, Chris Mater, said: “Acciona’s core values align perfectly with Surfing Australia’s and we couldn’t be happier about the new partnership that is set to create a better tomorrow through surfing.”
“We look forward to feeling Acciona’s presence on the beach during the nudie Australian Boardriders Battle series and can’t wait to see the women’s program roll out with their help.”
Acciona and Surfing Australia Studios will produce branded content throughout the partnership that will feature Ambassador Isabella Nichols, and be highly visible across Surfing Australia’s media channels, including a campaign on mySURF.tv and a sponsored TV show.