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A-Leagues Announce New Naming Rights Partner

he A-Leagues have announced a new three-year naming rights partnership with Isuzu UTE Australia (IUA) for its men’s competition as it will officially be rebranded as ‘Isuzu Ute A-League Men’.

The partnership will now become the most significant partnership in the A-Leagues’ commercial development strategy.

Kicking off on 6 October 2021, ahead of the first match for the Isuzu UTE A-League Men on 19 November 2021, the partnership will also include naming rights of the men’s Final Series and IUA will be the official automotive partner for the A-League’ men, women, youth and E-sports leagues.

The new naming rights will see a broad range of marketing opportunities for IUA, including player kit branding, signage and branding rights across all A-Leagues channels, digital content and activation rights at all A-Leagues Men’s and Women’s matches as they have committed to providing vehicles to the APL and A-League clubs for on-the-ground support.

The new partnership with IUA comes off the back of recently forming the A-Leagues men’s women’s and youth teams, following broadcast partnerships with ViacomCBS’ Network Ten across free-to-air and streaming platform Paramount+.

The A-Leagues will join IUA’s portfolio alongside Surf Life Saving Australia and its Local Sports Sponsorship Fund, which has supported grassroots sporting clubs in local communities for several years.

A-Leagues CEO, Ant Hearne, said: “The A-Leagues are all about inspiring everyone to play to their own way, on and off the pitch, so there is a natural fit with the Isuzu UTE brand values of adventure, reliability and performance.”

“Football fans and Ute and SUC lovers live for the weekend, and so we are excited to explore this connection with our audience,” Hearne said.

A-Leagues managing director, Danny Townsend, said: “This is a historic day for the A-Leagues, and we’re proud to have partnered with Isuzu UTE Australia, one of Australia’s top-selling automotive brands, with rapid growth across its D-Max Ute and MU-X SUV ranges.”

“We have an ambitious vision for the future of professional football, and IUA will be a key partner on this journey,” Townsend said.

Isuzu UTE Australia managing director, Hiroyasu Sato, added: “We are delighted to be joining forces with the fastest growing sport in the country.”

“The A-Leagues bring together the best of football in Australia – the game’s unparalleled diversity, reach and participation is key to our strategy to connect with modern Australia.

“We recognise that football is a great vehicle for bringing families and communities together, from amateur weekend players through to the professional A-Leagues.

“It is a natural fit with our customers who share that spirit of excitement and adventure with football fans, and we look forward to being able to support the A-Leagues and Network 10 to bring football to all Australians,” Sato said.